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Experience
7+ years of production results, in three roles
From engineer to frontend lead, across Emperia in London, Afiniti in Lahore and self-employed freelance work. Each role leads with what changed while I was there: faster deployments, shared platforms, and AI that runs in production.
7+Years shipping production software
20+Brand experiences shipped
9Open-source npm packages
13Recommendations from leads and peers
01 / 03Emperia5 yrs 3 mo
01Emperia · Aug 2021 – PresentCurrent
Front End Lead
A foundational member of the team. Grew from individual contributor to leading the frontend department across 20+ global brand launches.
01Cut space deployment from days to hours (95% faster).Replaced a fully manual workflow with microservices, automation scripts and JSON-driven config across Unreal, SDK and UI.
02Cut production timelines 90%.Replaced a 48-hour manual 3D re-rendering cycle with an AI image placement pipeline that synthesizes product changes directly into panoramas.
03Shipped 20+ brand experiences as frontend lead.Owned all UI and deployments for Dior, Walmart, Disney, Lululemon and more, integrating React frontends with REST and GraphQL services for modular, API-driven customization. Built the Creator Tools frontend and the SDK linking UI, dashboard and Unreal/Krpano spaces.
04Architected production AI services with GPT-4 and Gemini Pro, saving 30 hours / week.Automated 3D virtual-store product updates, content intelligence and UI generation across enterprise systems.
05Cut client implementation time with a JSON-driven, multi-tenant UI system.Configuration-based UI with parallelized data orchestration, which also improved data-loading performance.
06Scaled distributed SaaS systems on event-driven microservices.Decoupled services with asynchronous processing, improving deployment stability, resilience under high traffic and independent scaling across regions.
07Improved load speed and accessibility scores across the application.Led the performance work: bundle splitting, lazy loading and state refactoring.
08Increased release frequency and reduced infrastructure overhead.Designed AWS S3 serverless deployments with CI/CD automation on GitHub Actions.
Built the shared component platform and real-time monitoring used across Afiniti's product teams.
01Promoted within 13 months.Accelerated delivery and reduced cross-team dependencies. Recognised with the Excellent Performance award.
02Shipped a 50+ component React library with zero breaking changes for consumer teams.AIROKIT: typed monorepo, Storybook-first, automated visual regression. Adopted across teams for faster feature delivery and consistent UI.
03Shipped real-time monitoring with sub-second dashboard latency.OVERSIGHT: async event processing, Redis caching and load-balanced Node.js for high-volume telemetry. Modernized legacy monitoring tools used by telecom clients.
04Architected and deployed scalable full-stack applications.React, Next.js, Node.js, Flask and Hasura.
05Raised code quality and release stability.Set repository standards and PR workflows; mentored 2 junior engineers.