Product, design and AI. I ship across all three.
I've shipped production software for teams in the UK, US and Pakistan for seven years. Frontend architecture is the core of the work. I extend it into AI pipelines and developer tooling when a manual workflow is costing a team time.
I work closest to product and design, because the best engineering calls come from understanding the person using the product. Outside client work I publish open-source tooling: 9 npm packages for energy efficiency, accessibility and bundle size.
What I work with
Lead and architect
- React
- TypeScript
- Next.js (SSR / RSC)
- Component systems · Storybook
- Frontend architecture
Ship in production
- Node.js
- GraphQL · Apollo
- Zustand
- Performance profiling
- AWS · GCP
- GitHub Actions CI/CD
- Docker · Nginx
Build and integrate
- Python · FastAPI
- OpenCV
- GPT-4 · Gemini Pro · Claude
- Anthropic SDK · MCP
- PostgreSQL · Redis · MongoDB
How I can help
Scale an eCommerce frontend
Storefronts and immersive commerce for global brands, from first build through 20+ launches.
Proof · Walmart Realm, Dior, Disney 02Build a shared platform
Component libraries, SDKs and config-driven UI that let several teams ship faster without breaking each other.
Proof · Creator Tools, AIROKIT 03Put AI into production
Pipelines that replace manual work, plus the UI that makes them usable by the rest of the team.
Proof · AI Product Placement Pipeline 04Lead and grow a frontend team
Standards, PR workflows, code review and mentoring that raise quality and release stability.
Proof · Emperia frontend departmentHow I work
- 01
Question the feature first
Confirm the real need with product and design before writing code.
- 02
Architect before building
Settle component boundaries, data flow and API surfaces early.
- 03
Build for the next engineer
Typed, documented and tested, so others can extend it.
- 04
Automate the repetitive
AI and scripts take the steps that don't need a person.
- 05
Measure in production
Iterate on what real users do, not what planning assumed.
Hiring a Lead or Staff Frontend Engineer?
Open to Lead, Staff and Senior frontend roles in eCommerce, enterprise and AI products. Remote from Lahore (UTC+5). Replies within 24 hours.